Individuals and companies struggling with the plunge into the social media pool can consider this: try LinkedIn first. LinkedIn is a business network, first, foremost and always, and for the uninitiated, the perfect place to establish a social network for business growth that is easy to understand and not overwhelming.
LinkedIn is a constant resource for my business. Here are just a few ways I’ve used it in the last week:
- I connected with client contacts so they can have access to my network as second degree contacts
- I’ve reviewed who is interested in my profile, to see if there are any likely warm leads to whom I should be conducting outreach
- I researched client prospects and their businesses and sent messages to individuals I want to meet
- I posted news from my own company, as a way of sharing our growth and capabilities
LinkedIn is a very useful business tool — for companies that are not otherwise engaged in social networking tools at all, it is absolutely necessary to take advantage of what LinkedIn has to offer.
If we have a working relationship and we’re not already connected on LinkedIn, feel free to reach out: http://www.linkedin.com/in/marijeanjaggers