Usually this space is used to discuss recent technology or news in the public relations and social media sphere. But I want to take it back. Way back to Babylon actually.
For your listening pleasure: Rivers of Babylon
“If not now, when?” said Hillel the Elder in Babylon back at some point during the big BC, AD change over. Maybe he was not talking about creating a crisis communications plan before you have a crisis. And he may not have been referencing the importance of a solid social media strategy, but I’m pretty sure he meant that if there’s something worth doing, you better get on it.
He also came up with the Golden Rule, and people seem to like that one quite a bit.