2010 was a great year for social media inspiration, with no shortage of great topics to address and questions to answer. Here are the top ten posts from this blog throughout the year:
- Time vs. Newsweek and the Demise of the English Language in which I freak out over the misuse of peak (peek!).
- Twitter: Why We Care What you Had for Breakfast I recognize that there are people who still don’t “get” Twitter (while only an estimated 8 percent of the population uses it, 100 percent knows what it is — this validated by the “Mom Index” which is determined by my mom saying “I know what that is.”) I hope this post helps people in business understand why Twitter is an important communication tool.
- How NOT to use LinkedIn: Three D’oh!s from a Real-Life Example In social media consulting, we don’t spend a lot of time talking about LinkedIn, taking it for granted that people know how to use one of the first business social networking tools. It is only when someone steps so far out of line that it becomes necessary to outline the offense and make sure others don’t repeat it.
- Five Steps BHG Real Estate III Should Take Right Now I enjoy these social media case study opportunities that pop overnight and result in people sending me links and asking me to provide my thoughts on the situation. This one was pretty shocking and I think it’s been so popular because the lessons are applicable to any crisis or communications faux pas that any company (or representative) unfortunately might make.
- Five Ways to Avoid a Social Media Spanking I don’t know if the term “spanking” led to additional traffic on this page, but no matter — this is helpful advice for anyone posting content on behalf of a company.
- But Honestly Monica, Five Things Cooks Source Should Do Right Now The Cooks Source debacle was classic — probably the best foot-in-mouth social media episode of the year. Pretty much everyone wrote about it; I couldn’t resist throwing in my two cents.
- 10 Things to do on Your Facebook Fan Page I’ll admit it — I think I wrote this post more for me than for you — it’s something I get asked regularly and rather than repeating myself, I share the link to this post often. Of course there’s MORE you can do on a fan page . . . and this might lead to a Part Two post in the future.
- Charlottesville Car Dealerships and Social Media: A Study of Four Automotive Brands This began a series of reviewing service providers in my community and their use of social media.
- Ambassador You: An Employee’s Role in Social Media Also the topic of a presentation I’ve given to networking groups in several locations, the Ambassador You concept continues to be relevant and valued by businesses and marketing professionals.
- We’re Not Really Friends: Six Ways to Balance the Personal and Professional on the Social Web The “how do you separate the personal and the professional” question is one of the most frequently asked during my speaking gigs. This post helps explain my approach.
Thank you to all of you for a great first year of blogging about social media on Change the Conversation — keep reading in 2011 and feel free to let me know if you have any questions, case studies for me to review or would like me to come speak to your company or organization.