A friend of mine has a saying, “The ex-wife is never completely wrong.” This is true, I’ve found, when it comes to ex-consultants, ex-employees, former vendors, and previous PR counsel to PR clients that turn out to be not so good.
Like a new girlfriend we think it will be different with us! We’re different, so the client will be kinder, more responsive, respectful, etc.
Not true.
If someone tells you that the client (with whom they used to have a relationship) doesn’t pay, or pay on time, is not responsive, is disrespectful, doesn’t value public relations or marketing, etc. that’s not going to change after they sign a contract with you.
Bad clients are just like bad boyfriends. Break up with them.
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