One of my favorite movie lines comes from Charlie and the Chocolate Factory, when the creepy, high-achieving mom says, “Eyes on the prize, Violet. Eyes on the prize.” There’s just something so delightfully disturbing about the way she delivers that line. What Violet’s mom knows, though, is that it’s important to stay focused. Clients and potential clients often get mired in discussion of one-off tactics. “How do we leverage Facebook?” for example. It’s our job to bring them back to a total strategy view, to remember that Facebook is a tool but not the overall strategy, that the content is the most important element to create, THEN we can determine where it goes and how.
But darn it, if I even mention baby goats in a meeting, I’ve lost them completely.
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