My friend Ginger Germani was “helping” me find some shoes online the other day. It started with her razzing me about my choices, then Ginger said, “I’m not a complainer without solutions.”
I liked that, and that’s a good model to follow. I’ve tried to do that on this blog; when I note a company not communicating well or using social media to its full benefit (or making a colossal mistake) I follow it by sharing what they should do, or tips to help them improve.
As a follow up to my review of area restaurants and their use of social media, here are seven ways a restaurant in any community can improve their use of online interaction to increase customers.
Social media is a fantastic tool for restaurants who can time tweets to tempt us with menu offerings right when we’re starting to get hungry for lunch or dinner.
They can help us out by reminding us to make reservations for that special birthday or anniversary coming up.
They can offer to help us out of a bind by sharing menu options that suit the vegetarian or gluten-free guest coming to visit.
In short, restaurants are a vibrant part of our community, there’s no reason why they shouldn’t be reaping the benefits of being part of our online community as well.
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