It’s what LinkedIn calls my “Professional Headline.”
A professional headline is not your title.
Let me repeat: A professional headline should not be your title.
If, in this space, you’ve proudly put President, Vice President, Manager, Associate or what-have-you, then you’re missing an opportunity. In this space, rather than inserting the general, commonplace label your company has given you, put in key words that describe what it is you do. This helps others in your field, or those looking for someone just like you to find you.
Let’s face it, there are an awful lot of Vice Presidents out there, aren’t there, but there’s only one of you, right?
Today’s Social Media Assignment
My professional headline includes: “Social media strategy consultant, public relations professional, media trainer, public speaker, social media educator,” — list some phrases that describe what you do. If you need to, seek input from others at work. If you’re looking for a job or a new opportunity, think about including words that would help you be found in a search for someone fitting that description. Above all, take the time today to edit this part of your social profile and stop being lumped in with all the other people in the world who share your title, but nothing else.
Thank you to John Heaney who included me in the astute post, Avoiding the Top 5 LinkedIn Mistakes.