A surprising number of my contacts have the following default setting in their LinkedIn profile:
It’s an easy fix, and one that’s often overlooked.
Today’s Social Media Assignment
Customize that “Company Website” default thusly: Edit the default Website settings on your LinkedIn profile. Login to your account and select Edit Profile.
When you’re in Edit Profile mode you will see lots of click-able blue links that say “Edit.”
Move to the section of your profile that lists Websites.
Click on the blue Edit next to one of your listed Websites (or if you’ve only listed one, that one — it doesn’t matter, they’ll all show up on the edit page.)
You have lots of options when you get to this stage, so you may have to think it through a bit.
You probably chose “Company Website” or “Blog” in the past. What you want to do, to open up an additional field to the right of this drop-down menu, is choose “Other.”
Choose Other! Really — it’s OK. When you choose “Other” a field opens, as depicted in the image at the left, that asks for your Website title. It is a really great opportunity to take advantage of smart search engine optimization to add the name of your company or a description of what you do to this field, then the URL in the field to the right of that.
As you can see in the capture of my profile below, my website listings are much more descriptive than “Company Website.”
I’m thrilled to hear from all of you who are following the social media assignments — keep up the good work!