This assignment makes a couple of assumptions. If you’re reading this blog, you most likely have a LinkedIn account and, I’m assuming that your LinkedIn profile is complete and that you have all of your contacts entered in to your business social network. The second assumption is that you have an established Twitter account. If not, you might want to backtrack and hit this social media assignment.
You may be making an assumption of your own; you might think that your contacts in LinkedIn aren’t using Twitter. Depending on your network, your community, your profession and a number of other factors, a higher percentage than you think may be there. (Statistics estimate between 11% and 20% of Internet users are frequent Twitter users. ) The point is, if your business contacts are on LinkedIn, and you are on Twitter, you want to follow your business contacts on Twitter.
First, you will need to log in to LinkedIn and install the Tweets Application. You will be able to access the application by clicking on More in the top navigation menu.
The applications functions to integrate your Twitter account with your LinkedIn profile. I don’t recommend using Twitter solely through your LinkedIn account, however, it is useful to find and follow your connections.
As you can see from the screenshot above, I am following 1,076 people on Twitter. Let’s look at how many of those are my LinkedIn contacts and if I’m missing following any of them on Twitter.
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