The Charlottesville-Albemarle Airport has built an excellent community of engaged passengers and customers in Central Virginia. With hundreds of Facebook fans and Twitter followers, the Airport wanted to offer a special opportunity to bring the community together, on-site at the Airport.
Using Twitter and Facebook to reach out to people in the community who are already interested members of the Airport’s audience, the Airport offered a special, behind-the-scenes runway tour of the Airport on a beautiful fall day.
The event was an opportunity for an online community to come together in real life (as they say) and participate in a shared experience. The Airport’s executive director Barbara Hutchinson was able to connect with customers and future customers of the Airport on a personal level, continuing to develop relationships on behalf of the Airport and making herself available to answer any questions the community had about the runway extension project or Airport operations.
If you’d like to know about future events at CHO, you can follow the Airport on Twitter at http://www.twitter.com/CHOAirport or become a fan of the Airport by clicking “Like” on Facebook at http://www.facebook.com/CHOAirport
Special thanks to Steinar Knutsen for the fantastic video of the day’s tour.
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