andrea hubbell

Help Kickstart Beyond the Flavor

By Communications

Photo credit: Beyond the Flavor

Excellent photographers Sarah Cramer Shields and Andrea Hubbell started a foodie/photo venture more than a year ago. They’re so talented and share my passion for great, local food.  Recently, they launched a Kickstarter campaign to take their venture, Beyond the Flavor to the next level.

Beyond the Flavor began as a passion project to inspire readers with the stories of Charlottesville’s farmers, chefs, winemakers, and artisans, told through beautiful photographs and an evocative narrative, most often centered around their preparation and sharing of a meaningful meal. By documenting those who make up this town that’s so dedicated to the locavore movement, we aim to be the visual voice for everyone who believes that ideal nourishment comes from the earth, people, and passion within our own communities.

Though the support from the Charlottesville community has been incredible, we are asking for donations to help develop a new website that goes far beyond its current blog format, giving readers instant access to our most recent features, and a chance to revisit and learn from past contributors through our Checking In and Kitchen Skills departments.

A searchable recipe index will help readers track down a specific dish and our Flavor of the Month, Make This, and Drink This departments will give those without a plan plenty of edible and imbibable inspiration. Interactive additions will allow readers to submit and rate recipes too. An online dining guide will prove handy to anyone looking to dine out at one of our area’s 200+ unique restaurants.

This is the first Kickstarter project I’ve  personally backed. I’m in full support of these women, this project, and the concept of crowdsourcing to help ventures reach their goals. Backing the project was SO EASY and took no time at all. I logged in through Facebook and donated through Amazon payments. Easy-peasy.

You can contribute, too, and become a backer of the Beyond the Flavor movement.  The campaign ends Friday, Feb. 15, 2013 and they have just $3,000 to go. Won’t you help?

Here’s the link: http://www.kickstarter.com/projects/1120445816/beyond-the-flavor