Five Steps to Take After you Publish a Blog Post

By Communications

So you finally got down to it, wrote and published a blog post. Think you’re done? Hardly!

Here are five steps to take to make sure that people actually find and read your blog post:

1. Do a Google blog search on the topic of your post. Find other posts that are similar in nature, read them and, if appropriate, leave a comment.

2. Share the link to your post across your social networks — on Twitter, Facebook and if appropriate, LinkedIn.

3. If your business/company/organization has a Facebook page, post the link to the post (if it is relevant to the business) on the page.

4. Think about who you know who is not an active part of your social network, but who would really appreciate what you’ve just written. You can probably think of a couple of people. Send them the link in an individually addressed e-mail.

5. If you are lucky enough to have generated some comments, respond to them.

Websites with a Blog have 55% More Traffic

By Communications

If your business website still doesn’t have a blog, today’s the day you might decide to change that.

A recent study indicates that businesses that incorporate a blog on their website have 55% more visitors and 97% more inbound links.

It is now, in my opinion, counterproductive to NOT have a blog on your website. If your competition has a blog and you do not, your website is practically invisible to your audience.

The original study, produced by Hubspot.