branding

Why Spotify is More of The Same Old Thing

Anyone who knows me at all knows I've been a semi-pro musician for a loooong time and that I love…

12 years ago

Three Myths About Quality Customer Engagement

As PR, branding, and engagement professionals, we see it as our jobs to "maximize engagement" and help our clients start…

12 years ago

Where’s the Passion?

Seven years ago, I had a brief stint at a B2B marketing firm who offered web audits. It was a…

12 years ago

J.C. Penney Defines their Brand and How it’s Different from Kohl’s

I caught the end of a J.C. Penney TV commercial this morning and a line stood out  . . .…

13 years ago

Branding: Bears, Beets, Battlestar Galactica

Let's just get this out of the way, first: I have a dog named after a Battlestar Galactica character. A…

13 years ago