charlottesville high school

Jaggers Communications Announces New Client Engagements

By Jaggers Communications News

Firm to support HelioSage Energy, Summit Custom Homes, and Charlottesville High School

CHARLOTTESVILLE, Va. (October 16, 2012) – Jaggers Communications, a strategic marketing and public relations firm with a growing presence in Central Virginia, announced today new partnership with three Charlottesville-based clients. The company will provide strategic communications counsel, planning, and execution for HelioSage Energy, a solar project development firm, coordinate the launch of a high-tech show home and community relations campaign for Summit Custom Homes in 2013, and provide social media strategy and training for the staff and educators of Charlottesville High School.

“We’re delighted to be serving as the communication partner for three organizations in industries where we excel; sustainable energy, education, and technology,” said Marijean Jaggers, president of Jaggers Communications.

The firm has added several clients to its roster in 2012 including HemoShear, a biotechnology research company, Lumos Networks, a telecommunications provider headquartered in Waynesboro, Va., the Charlottesville Albemarle Association of REALTORS® (CAAR), and Rebecca’s Natural Food, a supplement and organic grocery store based in Charlottesville.


 About Jaggers Communications

Jaggers Communications applies experience to help businesses and nonprofits reach their business goals through strategic marketing, content creation, public relations and social media. Jaggers Communications provides organizations in the health care, education, technology, sciences, and sustainable energy industries with social media consulting, public relations support, and reputation management strategy. The firm was founded in 2011 to serve businesses with a need for cost-effective, strategic communications with effective reach.

Digital Citizenship: Best Practices for Navigating Social Media as a Student

By Social Media

At Jaggers Communications, we’re all pretty big fans of education. It doesn’t hurt that we’re all parents, a few of us with teenagers (and older — oh my!). We’re committed to excellent education for our kids and in our community. We support it in a variety of ways, through contributions to scholarship foundations and in our work. We’ve supported communications efforts for educational programs, tools and schools at all levels from preschools to graduate schools!

Today we launched a pilot program, courtesy of friend of the firm Coy Barefoot. Coy was teaching a class on leadership to area high school students and invited me to speak. I have been working on a program for students on digital citizenship and thought this would be the best place to roll it out with a good test audience.

The program doesn’t dwell on all the safety and guidance parents and schools have offered to kids using social media (although some of that is reiterated as a reminder). Rather, this program helps by providing guidance to students as they begin to transition from solely personal use of social media, to professional use as college students, graduates and employees.

We spent a lot of time talking about managing your personal online reputation and what that means for people getting ready to go off to college, applying to schools or for jobs. General awareness of the tools that exist (besides Facebook; teenagers know a lot about Facebook) and how they could and should be using them, is important.

You’d have to attend a Digital Citizen workshop to get the full gist of what was taught and the conversation that takes place in class, but the students were interested in access to the full presentation, and I thought the rest of you might be curious, as well.