creating content

Content Creation and the 14-Piece Bedding Set

By Marketing, Social Media

I’ve been shopping for new bedding lately. Not one to want to spend a lot of time on such a project, I’ve found myself very attracted to the idea of the 14-piece bedding set. It’s the simplest decorating solution you can imagine — in one set you get all the pieces including dust ruffle, comforter, pillow shams, sheets, throw pillows and ideally, curtains — all perfectly coordinated. That’s my kind of shopping.

I’ve been spending more time that I really want to trying to find the mix of colors and patterns that I want; meanwhile, at work, pondering the issue that so many clients have in tackling the challenge of creating content to spread across multiple platforms.

Seems like a leap, huh? Not really — bear with me.

If a company has a marketing piece or case study they’ve spent a lot of time developing, what can come out of that are many coordinating pieces, if you will. A tweet of statistics pulled from the piece. A blog post that gives a more editorial slant to the information. An editorial article pitched to a trade publication on the same topic. A Facebook update sharing information about the author. In other words, the pillows, shams and curtains to the comforter that ties it all together.

How are you doing, coordinating your communications efforts?

Also, anyone have any good recommendations for a nice California King set?