Last week, I blogged about my frustration with Chico’s and a customer service issue that I thought offered them the opportunity to change the conversation.
I was pleased that a customer service manager went out of her way to call me and e-mail me to follow up. She even offered to locate the out-of-stock dress for me, which was very good customer service.
HOWEVER, the manager only knew about my issue because of the online chat I’d had with a customer service rep who forwarded it on to “the appropriate department.” Even though I’d tweeted and blogged, tagging the post with Chico’s-related keywords, it was NOT picked up via social media. At all.
This is a cautionary tale to companies who are “on” Facebook and Twitter. Just being there doesn’t count. If you set up these accounts you need to use them – to be responsive and listening to customers. Interaction is critical. If you’re not going to do that, there’s no point in being there at all.