We’ve made it to fall and the pandemic rages on. Your business has adapted and now it’s time to start fourth quarter marketing, and a look into 2021.
- Look at the numbers. I know it’s hard, and it’s not pretty, but take a look at where you are so you are clear on your goals for the last three months of this year.
- Your business has changed. What have you learned? What is working? What isn’t? Decide what other changes you need to make before the start of the new year.
- What will you spend to support the marketing and communications of your business. 5% of your operating budget is the absolute minimum. 15% is recommended.
- Appreciate your customers. The people who stuck with you through this difficult time should hear from you. It’s not too early to make your holiday list and a plan for gifts and cards. Read how to note the holidays professionally.
- Ask your staff and customers what THEY would like to see from you next year. Their answers may be surprising.
— Marijean