social media virginia

BlogVille: a Full Day of Social Media Goodness

By Social Media

I have been to several blogging conferences and many industry conferences with elements of social media included. The first blogging conference I ever attended was BlogOrlando in 2007 and before that, there were more informal blogger gatherings I attended in St. Louis. Since then, I’ve added BlogHer on the national list and Show Me the Blog St. Louis for a smaller, regional meetup.

Yesterday, I attended and spoke at Central Virginia’s first social media and blogging conference, BlogVille.

I have to say — I was pretty impressed. The content was great — excellent speakers with topics that covered specific social media areas and philosophical concepts (like time management) that so many bloggers desire. For me, the experience was especially gratifying because so many people I know or who I admire were there and engaged in the day’s events. It was also enjoyable to be at a blogger conference that was a manageable size (one of my complaints about BlogHer in recent years is the behemoth crowd it has become — at 800+ it’s a mob and more than a little overwhelming).

I couldn’t attend all of the sessions, as there is only one of me, but I particularly enjoyed meeting (at last) Billy Hunt and learning from his presentation (which is a blog and available to you, as well).  I was inspired by Denise Stewart who has to be one of the most entertaining speakers I’ve ever heard. As ever, Christine Hohlbaum (who I love, love, love), the author of the Power of Slow helped us learn how to become blogging rock stars with staying power. (I have written about Christine and the Power of Slow before.)

Great connections were made and everyone left inspired and encouraged. This was the first year for BlogVille and I anticipate a fantastic second year — and beyond.

The Wendy Edwards Show Podcast and my Promise to Sing

By Social Media

This week I was a guest of the Wendy Edwards show, part of the Charlottesville Podcasting Network. I spoke with Wendy about branding, social media and marketing for small businesses.

Give it a listen!

Also, Wendy managed to get me to confess to a 1976 performance of a Shirley Temple song (listen to the podcast to find out what song!) — and I’ve foolishly promised to repeat that song in an encore performance on YouTube if my business’ Facebook Page reaches 500 fans by March 31, 2011.

How about it? Will you make me sing?

When Tweets Turn into News or, My Perez Hilton Moment

By Media

I tweeted something yesterday that in hindsight, I regretted.

I was working in a coffeeshop and spotted one well-known public figure having lunch with another well-known public figure. To me, that kind of sighting is tweet-worthy. So I tweeted, providing names and location, even poking a bit of fun at myself for being a gossip tweeter. It was, as my friend Ashlyn said, my Perez Hilton moment.

Less than ten minutes later, out of the corner of my eye, I saw a news crew (videographer and reporter) enter the coffeeshop. At first I thought it was unrelated, then the reporter approached the pair and requested an interview.

I wanted to disappear. I felt terrible! I had no idea my tweet would result in such an invasion. Fortunately the reporter was polite as were the subjects of his interest. They politely declined his request and he left immediately, to my great relief.

I have worked with the media throughout my career in public relations and also as part of it, writing for a newspaper and on television as a social media expert. I regularly provide news ideas and information to members of the media and think I have a pretty good relationship with the local teams. I was surprised, then, that the reporter hadn’t direct messaged me on Twitter, where he clearly got the tip (or called, or e-mailed or smoke signaled).

What’s interesting is that I found myself amid the very issue I’d blogged about a few weeks ago in All the News that’s Fit to Tweet.

I learned something from this and I hope you will, too. In my case, yes, the media is paying attention to what I tweet, and I have a responsibility to make sure I’m anticipating reactions like yesterday’s attempted coverage. It’s likely I’ll never publicly tweet something like that again, unless, of course it is my intent to attract news coverage. This is a lesson for others as well — the media is paying attention to our tweets, and following up on those that seem like potential news — often without contacting the source.

I feel bad about unintentionally interrupting a private lunch between two public figures. I also feel bad that a reporter and camera-person wasted their time driving across town for a story that wasn’t a story.  If the reporter had contacted me, I would have steered him away, and tried to come up with another bit of news for him to use, instead.

It’ s a sticky issue, but a conversation I think needs to be opened. What do you think? Should I have refrained from tweeting, or should the reporter have contacted me?

The One-Time Only Plan Development Workshop

By Communications

That’s right – I mean it – I’m only offering the Digital Communications Plan Development workshop once.


It’s my way of giving back to the Charlottesville community that has been so good to me in the five years since I moved here. To celebrate that, and help area businesses and nonprofits I’m offering this affordable three-hour boot camp to jump start your social media efforts in 2011.

You will:

  • Learn how you can be using social networking and social media to benefit your career and your business
  • Walk away with the infrastructure of a 2011 integrated communications plan for your business
  • Have focused attention and access to the most experienced communicator and social media expert in Central Virginia

The workshop will be January 13, 2011 at 9am at OpenSpace – more details.

I’m limiting participants to just 10 (3 seats left at this writing) to devote enough attention to each of you.

Sign up today or forward on to someone who you know will benefit from this workshop.

Register Now!

I hope to see you at OpenSpace on January 13!

Updated 1/12/2011: This workshop has SOLD OUT. Please stay in touch for future training opportunities.

Digital Communications Plan Development Workshop

By Jaggers Communications News


For more information, contact:

Marijean Jaggers


Digital Communications Plan Development Workshop

WHAT: A hands-on workshop for marketing directors and business owners. Participants will be guided through the process of developing a strategic communications plan for their business, integrating social media tools and tactics to help reach and surpass business goals. This workshop covers the creation of a plan infrastructure and the use of online tools to keep tasks efficient. Learn how to set measurable goals for social media and connect engagement to business success.

WHEN: Thursday, January 13, 2011, 9:00a.m. to noon. Fee: $200/participant.

Register online: http://jaggersplandevelopment.eventbrite.com/

WHERE: OpenSpace in The Conference Studio, 455 Second Street SE, Suite 100, Charlottesville, VA 22902, phone: 434.566.0880, http://getopenspace.com/


About Jaggers Communications

Jaggers Communications is a strategic communications firm that provides organizations in the health care, education, manufacturing, travel and tourism industries with social media consulting, public relations support and reputation management strategy. The firm was founded in 2011 to serve businesses and nonprofits with a need for cost-effective, strategic communications with effective reach. www.jaggerscommunications.com