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The NOW Revolution

Feb 23
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How to Seduce Others into Social Media

By Social Media

I’ve been thinking a lot about how we’ve been successful at moving the social media needle in business.

It’s what Jay Baer and Amber Naslund call The Now Revolution, that tipping point at which business realized that this social phenomenon that has over taken the Internet is not going away; that it affects business, for good or for bad and ignoring it is a not only a bad business practice, but can cause your business to fail.

While I’m trying to figure out how to afford to buy a copy of Jay and Amber’s brilliant book for all my clients, I asked my readers to share some of the ways they’ve been able to create excitement around social strategy. Some of the best answers are here:

20% of New Patient Base Comes from Social Media

I’ve shared with my colleagues that as a working mom with a little one, launching a biz in a down economy in a new location…all I could manage WAS growing my biz through social media and connecting online.

I’ve had at least 20% of my new patient base come in as referrals from social media, not to mention thousands of dollars of free media exposure on the news, magazines (including a national publication), newspapers, and numerous websites….all from consistently and sincerely getting engaged in social media.

It’s cost me time and sweat equity, but the pay-off has been tremendous. Seriously…who can’t afford to get involved today? — Dr. Dolly Garnecki, Spinal Health and Wellness, http://www.scoliosisdoc.com/

Show, Don’t Tell

When we had our first meeting to discuss the fact that we really needed to be engaging with our customers via social media I really didn’t need to actually SAY much at all. I just pulled up the very active Facebook pages of our top competitors in each of our geographic areas… they were there, they were active, and it was CLEAR they were talking to OUR customers! Point made!  – Andrea Heapes, High Peak Sportswear, http://www.hipeak.com/

Networking on Steriods

In 18 months on Twitter and Facebook I’ve met, connected with, and become friends with far more people here, than I had in the previous 10 years living here without it. Social media is networking on steroids. Trying to go without it is like leading a sedentary life and expecting to remain fit. — Steve Gaines, Monticello Media http://twitter.com/SteveGaines62

These are great stories to share with clients, businesses and organizations still dragging their feet into “now.”

If your business is already engaged in social media, what was the tipping point that made you begin?

Feb 14
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Giving Away The Now Revolution: The Social Media Seduction Contest

By Social Media

My friends Jay Baer and Amber Naslund have published a new book about the social web and how it has changed how we do business.

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social

I’ve been excited about this book for a long time, since the first time Jay shared that it was in progress and the teaser previews he would “let slip” along the way. Jay’s excitement is always infectious.

I’m also excited because Jay and Amber happen to be two of the smartest social media strategists in the business. I learn from them all the time and enjoy their writing styles and personalities. I haven’t quite finished my copy of the book, but so far, I’m sold and I think you will be as well.

Oh yeah — and did you know that Jay and Amber met via Twitter?

I am lucky enough to be one of the 75 winners who were given a free copy of the book and a second copy to award to a reader.

That’s where you come in. I’m hosting a contest to provide that second copy to one of you, but you’re going to have to work for it.

Seduction Junction, What’s Your Function?

I’ve told you the story before, how Shel Israel once told me that to get people engaged in social media, you have to seduce them into it. (Since today is Valentine’s Day, it somehow seems appropriate to throw around the idea of seduction.)

Tell me, in the comments, what YOU have said, done or shown to other people in your office, clients or colleagues to get them excited about using social media for business. I will narrow down to the top three answers and then let you vote for the top response. All of the comments need to be on this blog to be eligible to win (if you learn about this contest on Facebook or via Twitter, your responses there will NOT count as contest entries.)

The deadline for this contest will be midnight (Eastern, USA), this Friday, Feb. 18, 2011.

I’ll narrow down the best comments over the weekend then host the poll to pick the favorite on Tuesday, Feb. 22.

GOOD LUCK!

CONTEST UPDATE: Comments have been closed. Winner will be announced Feb. 22.

WE HAVE A WINNER: CONGRATULATIONS TO DR. DOLLY GARNECKI!

Help choose the winner of The NOW Revolution  — enter the poll to choose your favorite comment below.