twitter for business

Why You Won’t See “Target Audience” or “Drive Traffic” on this Blog

I am an impassioned believer in the culture of social media. I believe that social strategy works because of the…

13 years ago

Social Media Assignment #10: How to Smoosh Your Facebook Page and Twitter Together

In certain situations, a Twitter feed is established as a method of publishing information. It's not there to engage, and…

13 years ago

Social Media Assignment #5: Find Your Tweeps

I let you have a few days off; call them virtual snow days. Now, back to work! If you're not…

14 years ago

Social Media Assignment #2: Show us Your Face

I've been pretty adamant on this point because I believe in it so firmly. It's really important to show your face…

14 years ago

Social Media: A Shoe Story

SCARPA, a boutique shoe store, well-known by women in Charlottesville, Va. and beyond, understands the value of social media. Case…

14 years ago