why twitter is important to business

What Social Data Really Tells Us

This is a VERY interesting infographic from the geniuses at Pivot, presented by that other genius Brian Solis.  It highlights…

12 years ago

Find Your Brand’s Cheerleaders

I've been having some really interesting meetings today and my head is spinning with contradicting thoughts. Most of them have…

13 years ago

Why You Won’t See “Target Audience” or “Drive Traffic” on this Blog

I am an impassioned believer in the culture of social media. I believe that social strategy works because of the…

13 years ago

Social Media Assignment #5: Find Your Tweeps

I let you have a few days off; call them virtual snow days. Now, back to work! If you're not…

14 years ago

Social Media: A Shoe Story

SCARPA, a boutique shoe store, well-known by women in Charlottesville, Va. and beyond, understands the value of social media. Case…

14 years ago