I am a big believer and promoter in the practice of taking online relationships off line and in person. I believe that the virtual relationship is cemented in that voice-to-voice conversation or in-person encounter. Sure, long-term and solid relationships can begin and even thrive online, but if you have the chance to meet in real life, why not take it. That is one of the many features of events like BlogVille and other social media or blogger gatherings. People who have interacted in one way or another finally come face to face and magic happens. I was so energized by the conversations around collaboration happening all around me at BlogVille and by watching faces light up when recognition happened for those who only knew one another by a Twitter handle.
Public relations has a reputation problem. When most people think of PR, they picture crisis…
Every communications professional has a version of this story. A client told us about a…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…