The 6 Most Annoying Mistakes Made in Social Media

By January 2, 2011Social Media

This is a list of six mistakes I find people and businesses making social media on a regular basis. I’ll bet you have more, so let’s keep this list going as a cautionary document for those new to engagement online.

  1. The blog that died. In 2009 the New York Times estimated that 95 percent of blogs have been abandoned. That’s sad, especially because businesses that are blogging or individuals who blog as a way to increase business are probably still churning out content in the form of advertising, marketing materials or news releases. A blog that hasn’t been updated in months is a death knell for a company.
  2. The Twitter account with no biographical information. You’re who? You do what? Even worse are the accounts with no image. Let us see your face!
  3. The blog that doesn’t allow comments. In my opinion, if it’s not a two-way conversation, it is not a blog.
  4. The automated follow, reply or repost. See Automation Sucks.
  5. The rolling tumbleweed, the sound of crickets; that is, the lack of response when someone is contacted via Twitter, Facebook, online form or e-mail. Be responsive.
  6. The unattended LinkedIn profile. Business people have a responsibility to be aware what they look like online. Completing a LinkedIn profile has to be one of the easiest steps in social networking. It’s important, because it’s searchable and represents you as a business person online. Get it up-to-date today.

Your turn! What social media/networking mistakes are like nails on a chalkboard for you?