The Difference One Can Make in Social Media: the Abolish Cancer Story

By May 4, 2011Communications

In 2009, My friend Darah Bonham had a nugget of an idea — how could a platform like Twitter be used to connect people and make a difference? Could Twitter somehow be used to abolish cancer?

That idea took off with a feed began and updated by Darah in October of that year. is the first Twitter feed solely founded to generate donations to cancer-battling charities. It works by engaging sponsors who pledge to donate $1 for each new Twitter follower for the @abolishcancer feed on a given day. Celebrities and consumer brands have gotten into the act, re-tweeting to help generate followers (thus bumping up the pledge).

Darah recently announced his resignation from his day job to focus on Abolish Cancer as a full-time venture. He’ll be working to share the story of the organization, to continue to generate interest in the cause, sponsors and donations to help fight the battle against cancer.

I’m eager to see Darah succeed and hope you’ll lend your support by following and re-tweeting @abolishcancer

Visit to see more than 100 celebrities supporting the cause and to find out more about the organization.