Twitter: Who you Follow Does Make a Difference

I'm told this is Kim Kardashian. I really wouldn't know. http://twitter.com/kimkardashian if that's what you're into.

I was doing some research on behalf of a client today and investigated the online presence of a publication in my client’s industry. The Twitter link from the publication went to the account of an individual (good) but what I learned from there had me puzzled.

Now, without divulging too much, I’ll tell you that the industry being investigated is very business-focused, industrial, technical and scientific, as is the publication.

So explain to me why the editor of said B2B publication has elected to, very publicly I might add, exclusively follow celebrities. Seriously — in the search for other industry contacts and publications this representative might be following, I looked carefully at who was represented on the “following” list. I found Kim Kardashian, Sheryl Crow, Chelsea Handler and Demi Moore. The entire list was celebrity-laden, bearing no fruit for my search, certainly, but also casting a certain light on the Twitter user in question.

Just a reminder; who you follow may be saying something about you.