Social media is pretty useful when it comes to getting the word out about your business. Too often, businesses try to spread themselves too thin, however, trying to manage a Facebook page, a LinkedIn page, a Twitter account, an Instagram account, a Pinterest profile, all on top of a website! It can be pretty overwhelming.
We really encourage organizations to take a look at what they can really invest time in keeping active. If it’s ONE TOOL, that’s fine. And if, truly, all they can manage is keeping content on a website fresh, then DO THAT, above all.
From there, it depends on the kind of business you have, and the audience you attract.
If your customer base is other business people, please focus your efforts on LinkedIn. You’re going to attract many more of the right audience members than you will with the shotgun approach of trying to pull in people from Facebook who are largely there for personal, not professional reasons.
If you have a consumer facing business, by all means, please keep your Facebook page active by being helpful to your audience. Be warm and interesting. Share information. Celebrate your community.
From there, the tools differ based on the kind of product or service you offer. But above all, stay focused on fewer tools and do a better job with the ones you use, first and foremost the platform your business owns: your website.