My friend Rachel Brozenske of Allison Partners turned me on to a fun little tool: LinkedIn Maps — a visual way to look at your business network and examine areas for saturation, room for growth and the overlap or gaps among you and your business development team.
Here’s my map — clickety to see the BIG version:
That great big blue cloud represents contacts I have in Charlottesville, Va. — the place where I’ve been doing business since January, 2006. The big orange cloud on the right are my contacts and clients from the time I spent with Standing Partnership in St. Louis, Mo. Other clusters represent client contacts or contacts from employers past.
Get your own map, and learn a little something about the connections you’ve made.
Public relations has a reputation problem. When most people think of PR, they picture crisis…
Every communications professional has a version of this story. A client told us about a…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…