Three Ways Your Company is Doing it Wrong on Facebook

Facebook is tricky; devious, even. Navigating the guidelines for operating successfully as a business is mystifying. Every day I catch companies doing something that violates the Facebook terms of service or is an unsound practice in online marketing. A sampling:

1. After posting as the business on the business page, the admin user is commenting on the post, again as the page. Here’s how to do this right.
2. A random display of not necessarily relevant “likes” appear in the left sidebar. Here’s how to change that.
3. Promoting a contest or offer that requires Facebook interaction. e.g., Like us and you’ll get . . . that’s not kosher according to Facebook rules.