Last night, my husband began planning some yard work for the spring. In calculating what we spend on fertilizer and seed, he began to wonder just how much more it could possibly be to hire a lawn service.
He went online (as we do for absolutely everything in our house) and entered some basic information into a well-known lawn service’s website, including his e-mail address as his preferred method of contact. Since he didn’t want a phone call, he did not share our phone number with the company.
While he was still on the site, the phone rang. I glanced at the caller ID and told him the lawn care company was calling.
Well he just came unglued — understandably, I thought. I’ve had similar scenarios come up when I’ve been visiting a web page and while I don’t like it, it doesn’t fire me up as much as it did my husband.
What do you think of this aggressive type of web + phone marketing? I am less inclined to work with a business that contacts me in a way other than how I’ve requested they do so — and in fact, this company has so thoroughly disgusted my husband that they’ve permanently lost us as prospective customers.
Has this ever happened to you? What was your reaction?
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