The other day, I was talking to a friend of mine about wine and how you always have that really nice bottle that never gets opened. (Or most people do. Wine has a short life span in our house.) She said she’s had one in her rack for years. The conversation went something like this:
Friend: I wonder how long it’ll last.
Me: Why don’t you ask the vineyard?
Me: Like, get on Twitter and ask the vineyard when that vintage will turn.
Friend: Is that how it works? (Mind=blown.)
This confirmed two things for me.
1) My friends are never actually listening when I talk about work. And 2) The idea of being able to directly ask a company questions about their product/service/organization is mind blowing. It really is such a basic, simple desire to understand what you are purchasing.
Twitter and Facebook are not just platforms for announcing promotions. (Or at least, they shouldn’t be.) They are also an opportunity to educate your audience. Answer their questions. Heck, ask for their opinion!
What has your experience been with reaching out to companies with questions? Or better yet, what sort of questions have you answered online on behalf of a company?