As we begin the eleventh year of business for Jaggers Communications, I can’t help but reflect on our most recent history, the rather unusual past two years. 2020 and 2021 were not business as usual for anyone. For Jaggers Communications and, I imagine, much of the public relations business in general, this is what kind of work dominated:
- Transitions. It’s always been true that we help clients navigate a change in leadership, crafting the language that communicates consistency, inspires confidence, and reassures an audience that despite (or because of) a change in leadership (or in services), that the show can and will go on, and how. We saw quite a bit of that the past two years and anticipate with the continuing pandemic, impact of climate change, and economic difficulties brought about by the aforementioned, we will continue to provide services related to corporate and nonprofit transitions.
- Crisis. Ah, yes. There was plenty of crisis work, and not all related to the pandemic, either. We specialize in crisis communications work and while we often get called when the crisis is well upon a client, we are truly thrilled to work with clients to prepare in advance of any crisis which may befall them. It is possible to prepare, and clients are always glad when they’ve taken time in advance to think a potential crisis through.
- Celebration. It’s not all gloom and hair on fire in the PR world. In fact, we had many reasons to celebrate client successes, then reap the glory as those successes were picked up by national and regional media outlets, increasing their reach and brand recognition. 2021 was a banner year for this and who would have thought a mayonnaise-inspired beer would have been the subject of much of that coverage?
We look forward to seeing what this year will bring, and what surprises might be in store!