Yesterday, I shared news on my personal blog that makes the focus of this blog a bit more evident. You may have even noticed some changes around this site, such as the introduction of a new page and a new business name.
I’m very pleased to announce that beginning January 3, 2011, I will launch Jaggers Communications. I will be using my experience in agency and corporate communications work to help businesses and nonprofits reach their business goals through strategic marketing, content creation, public relations and social media.
The tag line in the logo says it all – the work provided by Jaggers Communications is strategic — there will always be a correlation between our clients’ business goals and the communications efforts we produce on their behalf. We’re social — as in, we use social networks, social media and social strategy as a vehicle to drive a campaign forward. Social will always be an element of an overall strategic communications plan — not the plan itself. Smart is not only about using our brains to support your business, it’s about developing goals that are specific, measurable, actionable, realistically high and time-bound. SMART. See?
There are four industry categories we will continue to serve: health care, education, tourism and manufacturing (especially of the green variety.)
I am indebted to the reputation management firm Standing Partnership, my employer for the past five years, for giving me the experience, the confidence and the blessing to go out on my own and continue as my mentors and friends.
I am eagerly anticipating the adventure that awaits and I look forward to working for, and collaborating with many new friends and established contacts.