Having and Being a Mentor

8 years ago

I grant a lot of informational interviews. I have had interns as part of my team for most of my…

Learning to Read the Room

8 years ago

So much of what we do in public relations and communications is about developing relationships. Whether there's a need to…

Should We Use LinkedIn or Facebook to Promote our Business?

9 years ago

Social media is pretty useful when it comes to getting the word out about your business. Too often, businesses try…

When PR Goes Bad

9 years ago

PR sometimes has a negative reputation. The impression PR is often that PR comes into play in a crisis, that…

PR Clients Like Bad Boyfriends

9 years ago

A friend of mine has a saying, "The ex-wife is never completely wrong." This is true, I've found, when it…

What to do When Your Campaign Accidentally Goes Viral

9 years ago

There's really nothing that can prepare you for that moment when you pick up your phone and/or  log in to…

Baby Goat Snuggling Opportunity Goes Viral

9 years ago

It's not hard to see how this happened: Virginia goat cheese producer Caromont Farm advertised on its Facebook page a…

What I’ve Learned in Five Years as an Entrepreneur

9 years ago

In January of 2011, after 14 years of working for other firms, I opened my own. I was nervous but…

Where to Host your Website

9 years ago

My firm manages websites for a number of clients and for some, we set up the client's very first website,…

How How to Use E-mail to Impress Your Customers

9 years ago

    I'm in the middle of a run of pretty bad customer service experiences. I've bought two laptops, one…