Having and Being a Mentor

9 years ago

I grant a lot of informational interviews. I have had interns as part of my team for most of my…

Learning to Read the Room

9 years ago

So much of what we do in public relations and communications is about developing relationships. Whether there's a need to…

Should We Use LinkedIn or Facebook to Promote our Business?

9 years ago

Social media is pretty useful when it comes to getting the word out about your business. Too often, businesses try…

When PR Goes Bad

9 years ago

PR sometimes has a negative reputation. The impression PR is often that PR comes into play in a crisis, that…

PR Clients Like Bad Boyfriends

10 years ago

A friend of mine has a saying, "The ex-wife is never completely wrong." This is true, I've found, when it…

What to do When Your Campaign Accidentally Goes Viral

10 years ago

There's really nothing that can prepare you for that moment when you pick up your phone and/or  log in to…

Baby Goat Snuggling Opportunity Goes Viral

10 years ago

It's not hard to see how this happened: Virginia goat cheese producer Caromont Farm advertised on its Facebook page a…

What I’ve Learned in Five Years as an Entrepreneur

10 years ago

In January of 2011, after 14 years of working for other firms, I opened my own. I was nervous but…

Where to Host your Website

10 years ago

My firm manages websites for a number of clients and for some, we set up the client's very first website,…

How How to Use E-mail to Impress Your Customers

10 years ago

    I'm in the middle of a run of pretty bad customer service experiences. I've bought two laptops, one…