Social Media: it’s not the Devil

By Social Media

Yesterday, I spoke to a group of business people about integrating social media tactics into business communications. One of the attendees expressed frustration because there are still members of her organization’s leadership that believe that “social media is the devil” and even, “this internet thing is a fad.”

It made me think of Dana Carvey as The Church Lady.

It also made me remember that when the telephone was invented people feared it. That electricity had to be an invention of the devil since it was associated with fire. Technophobia followed technology and our fear of loss of privacy has been closely associated with the concerns people have raised about social networking sites like Facebook.

If that’s really how some people feel, then by all means they should not use the technology; they should steer clear of the Internet and conduct all business in person.

Sometimes people don’t like what I have to say in social media presentations; on the issue of privacy and hacking: no, we’re not immune and no, there’s no 100% guarantee of security online. It’s the truth, though, and while the Internet is not evil and social media sites are nothing more than communications methods, it’s true that there are “bad people” in the world. Be smart, be safe, guard your private information by not sharing it online and using strong passwords and changing them often. It’s not all under our control, but for what is, manage it well.

 

Social Media: Not 24/7, Not even for Me

By Communications, Social Media
[blackbirdpie url=”http://twitter.com/#!/cvillemegan/status/120107323485196288″]

Poor Megan! I really felt bad when I read this tweet, because I am the last person to encourage anyone to be a workaholic!

I believe in balance; I believe in unplugging (yes I do!) and most of all, I believe in planning ahead.

I don’t work much on the weekends. Sometimes I sneak a little bit in, mostly reading and writing blog posts, but for the most part, I relax. I bake pies. I spend in-person time with friends and family. I shop. I go to the gym for inordinate amounts of time.

So it makes me sad that I left the impression with all that I do, that I must work seven days a week, when that just isn’t the case. I do stay connected using my smartphone, but even that gets set aside for large chunks of time over the weekend and even in the evening. I try to plan ahead. My goal is to publish a new blog post five times a week. That means if it’s not done by Friday, I may be writing on the weekend. If not, then Monday morning has an extra heap of work. I am a solo practitioner (with freelance team members to support client work). The marketing, management and engagement of this company rests on my shoulders, so I use scheduling, management tools and experience to help me stay ahead of it, without getting overwhelmed.

I write every day, even if that content isn’t published on the same day. I put everything on my Outlook calendar which syncs up with my Google calendar so my family is informed of my commitments. I even schedule time to work on certain projects, to help stay organized. Lately, my time at the gym is going on the calendar, too. If it’s planned, it’s much more likely to happen.

So no, Megan, you don’t need to work on the weekends, but you do need to schedule everything, to plan ahead and to use technology to support the work you do, by keeping your appearance online consistent and constant. Now go take some time off and tell your boss I said so.

WTF? Friday: Really Bad LinkedIn Profiles

By Communications

I don’t often address LinkedIn here on WTF? Friday, but some work today in the business network platform sent me to a profile that stopped me COLD.WTF?

Check this out:

Now, I’ve edited to protect the innocent idiot, but seriously, WTF? Did this woman employ her cat to complete her LinkedIn profile? Spelling, people. It’s not that hard. Note to Congressman ____________, check your employees’ LinkedIn profiles. Fire accordingly.

Social Media Assignment #14: Managing Your Facebook Page, Commenting as Yourself

By Social Media

You have a Facebook PAGE for your business, right? Not a profile; please not a profile.

If you are a Facebook page administrator, and want to leave a comment on a post on your page’s wall, the only way you can post as YOU and not as the page, is to change a setting on the page.

Select, Use Facebook as Page, Go to Edit Page, choose Your Settings and deselect the option to always comment as the page. Note: you will have to be using Facebook as yourself (and not the page) to comment as yourself.

There you go — that’s it — now you are free to interact on your business’s page as yourself and not a company or brand.

 

Social Media Assignment #13: Add Sections to your LinkedIn Profile

By Social Media

If you’re new to LinkedIn, step back a bit and review an earlier social media assignment. Perhaps this one or this one.  If you’ve been using LinkedIn for a while, casually or even strategically, you need to know about a new, profile-enhancing feature on the platform.

You can now add sections to your profile to more easily clarify items like certifications or organizations to which you belong. Here’s a list of the section options offered by LinkedIn:

To add any of these items, log in to your LinkedIn account, select Profile, then edit Profile from the top menu. Scroll down past the main part of your profile and just after that you will see a green plus sign and the Add Sections option. Click on that and follow the instructions to add individual sections and enhance your profile.

This is a great addition to the platform, as previously certifications and volunteer engagement was jumbled up with skills, in summaries and within interests. Give it a try!