Corporate Strategy

Why Spotify is More of The Same Old Thing

Anyone who knows me at all knows I've been a semi-pro musician for a loooong time and that I love…

12 years ago

Three Myths About Quality Customer Engagement

As PR, branding, and engagement professionals, we see it as our jobs to "maximize engagement" and help our clients start…

12 years ago

Still Working. Still Committed.

Does that sound familiar? Do you feel like you've heard that somewhere? That's because BP Global does not want you…

12 years ago

Paradigm Shift

Shortly after I started working for Marijean, she sat me down and told me all about the types of companies…

12 years ago

Walking the Line Between True and False in Your Content

There was an interesting article today in the Washington Post about David Sedaris, who's been getting kudos for awhile now as…

12 years ago

How McDonald’s Turned Bad PR Into Good Strategy

You all may have read in the New York Times this week about how McDonald's has been experiencing a strong…

12 years ago

Advertising is Dead. Long Live Advertising?

I had a fascinating breakfast meeting this morning with a new friend and the central topic of conversation was the…

12 years ago

Good Community is a Timeless Social Media Value

We were at a client meeting last week presenting social media strategy, and Marijean was kind enough to mention my…

12 years ago

Your Product IS Your Marketing; 3 Simple Ways to Enchant Your Customers

I just finished reading a really great post on Gen Y Marketing by Patrick Evans I found at a site…

12 years ago

Where’s the Passion?

Seven years ago, I had a brief stint at a B2B marketing firm who offered web audits. It was a…

12 years ago