Marketing

Marketers: Be Mindful of Mother’s Day

There's an opportunity to earn respect and brand recognition through offering NOT to contact customers and truly, it's refreshing. The…

3 years ago

When Should Your Organization Conduct a Marketing Audit?

There are a few key stages in which a marketing audit can best benefit your organization. If you've never conducted…

3 years ago

Fourth Quarter Marketing in a Pandemic

We've made it to fall and the pandemic rages on. Your business has adapted and now it's time to start…

4 years ago

COVID-19: Time for Pull, Not Push Marketing

Like me, you have gotten dozens if not hundreds of emails that start, "Out of an abundance of caution," and…

5 years ago

How to Note the Holidays Professionally

Happy holidays! I know it seems a tad early, but it's the right time to get rolling on any plans…

5 years ago

Branding — a Client-Driven Brand Refresh for the REALTORS Association

We are fortunate to have had a long-term relationship with our area REALTORS®  association. They don't need us all the…

7 years ago

The Importance of Asking for What you Want

In 2010, after working remotely from Virginia for a firm in St. Louis for five years, I decided I just…

8 years ago

Personal Branding and the Changing of a Name

I got married in July of 2016 and because I feel strongly about such things, I changed my last name…

8 years ago

Having and Being a Mentor

I grant a lot of informational interviews. I have had interns as part of my team for most of my…

8 years ago

Where to Host your Website

My firm manages websites for a number of clients and for some, we set up the client's very first website,…

9 years ago