It shouldn’t be news that people do business with people they like, but it seems as if we need to point that out to business owners periodically. Since that’s true, and it should be a generally acknowledged truth, it’s mystifying why companies often still make their employees online-anonymous.
What do I mean by online-anonymous? I see company blogs where each post is authored by “Admin” which must have been the world’s most popular baby name from 1960 till about 1990, given how many “Admins” there are out there. People — readers, business prospects, business partners, members, customers, etc. — want to know whose voice it is they’re hearing! They want to know who the authors are of the content they’re consuming — always. Better yet if they can SEE the person who is writing/tweeting, etc.
Better still is the opportunity to contact or connect with the person behind the company account. Let your readers or online visitors know where to find your people online — or off — by e-mail or phone, on LinkedIn, etc.
What worries you? I’ve heard from company managers that they don’t allow their employees to have an online presence that identifies them as a member of the company for the following reasons (with my parenthetical responses):
I invite you all in 2015 to introduce us to the people who make up your business. Let’s see their shining faces and get to know their names. I’m far more likely to remember a person than the company name and I’m definitely more interested in interacting with a human than a faceless logo. Aren’t you?
A client told us a horror story from her previous job. The team was preparing…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…
On January 6, 2021, the U.S. House of Representatives voted to adopt gender-neutral language in…