I like to take a peek at the Google Analytics of this site for the full year overview toward the end of each year. Looking at what visitors read the most helps shape what I decide to publish in the coming year. In 2014, the most visits were to posts about creating good LinkedIn summaries — something it seems most of you still struggle to complete.
The first post of its kind shared six good examples of summaries.
This post was the second collection of good summaries.
After that, the most visits were to posts about crisis communications, particularly around the social media surge that happened with the disappearance of Hannah Graham from Charlottesville, Va.
Another popular post in 2014 took a look at news values — what they are, and how to make sure your business is paying attention to them before posting, pitching, engaging media.
What was the most popular content your blog produced in the past year?
Public relations has a reputation problem. When most people think of PR, they picture crisis…
Every communications professional has a version of this story. A client told us about a…
There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…
As we begin the eleventh year of business for Jaggers Communications, I can't help but…
There are a few key stages in which a marketing audit can best benefit your…
The worst messages in a crisis are those that are vague, provide incomplete information, and…