Categories: Communications

Why Science-Based Business is our Priority

One thing the Jaggers Communications team universally agrees on is doing our work to make the world a better place. Our professional experiences have given us history with companies working toward cures for conditions like diabetes and heart disease, cancer and mental illness. It’s exciting to learn about advancements being made that help people, whether it’s by making our world cleaner and more energy-efficient or a safer, generally healthier environment. We’re not scientists, but science is interesting to us, and our backgrounds in communications supporting companies based on science puts us in a good position to assist in developing and telling the stories that help that work grow and be sustainable.

We have been energized by conversations with start-up companies just learning to articulate what it is that they do to a wider audience. It’s fun and fascinating to walk them through the steps that result in the company’s brand position, key messages and overall communications strategy.

The results of these efforts are rewarded, as in when we got an email from a client after getting a pretty nice write-up offer from a major trade publication, “Wow,” the client said, “this PR stuff really works.”

Moments like that put a big smile on my face, and more importantly, our clients’.

Marijean

Marijean Oldham (Jaggers), a social media specialist and public relations professional, is president and CEO of Jaggers Communications LLC, a strategic communications firm based in Charlottesville, Va.

Recent Posts

What Is PR, Really? How Ethical Public Relations Actually Grows Your Business

Public relations has a reputation problem. When most people think of PR, they picture crisis…

2 weeks ago

The Hidden Cost of Familiarity: Why Fresh Eyes Catch the Errors Your Team Misses

Every communications professional has a version of this story. A client told us about a…

3 months ago

Marketers: Be Mindful of Mother’s Day

There's an opportunity to earn respect and brand recognition through offering NOT to contact customers…

4 years ago

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

As we begin the eleventh year of business for Jaggers Communications, I can't help but…

4 years ago

When Should Your Organization Conduct a Marketing Audit?

There are a few key stages in which a marketing audit can best benefit your…

4 years ago

In Crisis Communications, Transparency is Key

The worst messages in a crisis are those that are vague, provide incomplete information, and…

5 years ago