business holiday cards

How to Note the Holidays Professionally

By Marketing

Happy holidays! I know it seems a tad early, but it’s the right time to get rolling on any plans you may have as a business, to celebrate the season. If you send out a card or purchase gifts for clients, there’s limited time to update your list and make sure all your names and addresses are correct.

Our favorite end-of-year mail comes from clients, vendors, and partners with a personalized touch. Cards that reflect the company’s brand are delightful. Handwritten notes are extra-special. Work with a design partner to get the look of your holiday message just right. While we like a whimsical approach, don’t stray too far from a professional look, or from your brand. The recipient should be able to recognize pretty quickly who has sent a holiday greeting!

Gifts can be expensive, so we get it if you skip the gift altogether. Some clients, however, certainly rate a gift of food or other thoughtful treat. Remember if you’re going the food route, there should be enough to spread around to all employees. (A client told me about the dozens of fruit baskets they receive from their various clients and vendors and invited me to make off with one when I visit in December. It’s worth noting: maybe fruit baskets are too often given. If you’re considering that this year, take a more creative approach.)

Do you have a typical plan for tackling the holidays? We hope you do.

Happy Winter Holidays Season Nonspecific Non-Religious Greetings!

By Communications

In business communications, it’s standard practice to apply politically correct behavior and go with the standard Happy Holidays or Season’s Greetings — the all-encompassing, non-specific reference to the season in which many religions celebrate in their own unique ways. In addition, the non-religious also celebrate, and sometimes, we all celebrate in pretty much the same way. (Pass the nog, please.)

The Jaggers Communications holiday cards are in production and we’ve gone with a pretty neutral “winter” theme — preview on the right. (Cute, right? Thanks to Watermark Design!) We think it’s important to send greetings commemorating the end of the year and to share our appreciation for clients, referral sources and friends. We also enjoy getting cards that celebrate life in a variety of ways.

How does your business handle the greetings of the season?