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Jaggers Communications

Mar 15
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WTF? Friday: Internet Privacy, Netflix Sharing and More!

By Communications, Media

On Charlottesville Right Now with Coy Barefoot, we talked about our changing relationship with privacy. A couple of recent developments inspired our discussion. One, the possible settlement agreement that Google may reach, in allegations that it,

gleaned “sensitive personal information,” including e-mail and text messages, passwords and Web-use history, from non-secured Wi-Fi networks,the Federal Communications Commission said last year.

We all love Street View, which the information was instrumental in building, but at what cost?

And this news from Netflix and Facebook: do you want your social network to know that your favorite movie is Hot Tub Time Machine? A new app allows users to share their movie viewing habits. Are you on board with that?

Listen to the podcast here.

WTF

Mar 07
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What Is Reputation Management, Anyway?

By Communications, Public Relations

Public relations firms have begun to adopt a descriptor that I think more accurately describes what some of us do; reputation management. The term originated with the internet and Marijean Jaggerssearch engine results and has been used by companies promising to rid your company of all those nasty negative posts and comments that damage your brand’s reputation. As used here, and by Jaggers Communications, it is the practice of applying smart communications to tell the story of your business in a way that, yes, affects search results when one goes looking for information about your brand, but also the longer-term effect of educating, changing perceptions and establishing who you are, what you do, and what you do well.

I refer to my firm as a reputation management firm. I find that it’s far easier a concept for people to understand than public relations ever was. I remember comparing notes with others in public relations for years on the question, “does your family understand what it is that you do?” Our families often didn’t!

I think that lack of understanding has dissipated somewhat. I think there is more of a general, global understanding of social media and its impact; of the need for companies to have a communications strategy in place, and to be sharing the news of their business frequently and consistently.

What do you think? Has reputation management replaced public relations in the communications business?

Feb 27
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And our 2013 Community Partner Is… Earth Week Charlottesville!

By Communications, Jaggers Communications News
JC_Logo_LowRes.jpgEvery year, we invite proposals from local nonprofits who are interested in some pro-bono communications services. Why? Without going into the whole thing, I’ve always felt that giving back is important – and working with a community partner for a year is a great way for me to do the work I love for someone in our community who couldn’t necessarily afford our services otherwise!
This year, we’ve selected Earth WeekMarijean Jaggers as the 2013 Jaggers Communications Community Partner. Earth Week is a series of events that celebrate Earth Day in Charlottesville and the surrounding counties. The cornerstone of Earth Week is the EcoFair, an event offering workshops, live music, a book swap, local brews and food, and kid-friendly entertainment, all highlighting the work of environmental organizations and businesses in the community. We are very excited to be developing an integrated, strategic communications plan to support Earth Week’s programs, events, and resources.
Watch for communications materials about Earth Week to start coming out in the next few weeks, and we’ll watch for you at the EcoFair on Sunday, April 21st from noon to 6pm at the Main Street Arena!