Last year the most popular post on this blog was, sadly, not written by me. My good friend Rusty Speidel wrote it. So when it became apparent that it was time to expand the Jaggers Communications team, I didn’t have far to look; the right person for the job was right here all along.
He is the Felix to my Oscar; the Ernie to my Bert. I’m so happy to have him as part of the team!
Rusty brings a wealth of experience in brand positioning and management and a specialization in bringing products to market. A long-time digital communications expert, Rusty’s experience has focused on designing or improving user experiences and business processes that drive revenue, increase brand affinity and attract users.
Rusty’s background includes the creation of Rowdy.com, the social network for NASCAR fans. As the vice president of social media for Rowdy, Rusty grew the network to more than 1.5 million views per month and launched the award winning #1 ranked iTunes podcast, which has more than 60,000 downloads per month.
As part of the team at Jaggers Communications, Rusty will be involved in client plan development, brand positioning, project management and client services, content creation and strategic communications planning and execution. His capabilities, interests in technology and the environment, and thought leadership in community development and go-to-market strategy enhance the firm’s product offerings and complement Jaggers Communications’ client service.