social media assignment

Social Media Lesson #14: Mind Your Web Site

By Communications

See this?





This is a screenshot of “Client D”‘s web site when viewed in Chrome. The site looks the same way when viewed on a smartphone.

In fact, “Client D”‘s web site only looked “right” in Internet Explorer . . . and the worst of it was . . . the client didn’t even know this.

Today’s social media assignment is simple — but what it reveals may not be. Look at your website in a variety of browsers, in Internet Explorer, Firefox, Chrome . . . and on a smartphone or two. Do you like what you see? Is it useful? Is it WHAT YOU WANT YOUR CUSTOMERS TO SEE?

The great news is that “Client D” will be launching a brand, new fabulous web site in just a few days . . .

It’s important. Mind your web site.


Social Media Assignment #12: Add Featured Likes to Facebook Fan Page

By Communications

The first assumption I’m going to make in this post is that you are the administrator of a Facebook fan page for your business. If you dare to say, “why no, Mj, I have a profile for my business,” get out of here!

On the fan page for your business, you have the opportunity to showcase five businesses your business “likes.” This is a great way to feature clients, vendors, tenants and/or business partners. Let’s take a look!

I’m using the Jaggers Communications Facebook page as an example, to start. I make an effort to keep the five featured likes the pages of current clients. It helps my firm’s clients build their online presence and helps manage the brand of my business.

Here’s how to add featured likes to your page. Login to Facebook, go to your page and select edit page. ¬†From the menu on the left, select Featured.

Now, if it turns out you have not made any other pages your page’s favorite ¬†— or, to put it another way, used Facebook “as your page” and “liked” other pages from that page, you’ll need to do that so you have pages to feature!

Gosh, I know how ridiculous all of this reads . . . blame Zuckerberg, not me. I’m just an interpreter.

When you click on Edit Featured Likes, you can select the five pages you want to make sure appear in your sidebar consistently. If you don’t determine which five, then the featured pages that appear in your sidebar will rotate among the pages your page has liked.

Check among the pages listed the five you’d like to feature, hit save and you’re done! Congratulations — you have completed another Jaggers Communications Social Media Assignment. Go get a cookie.

Social Media Assignment #3: I’m Just Not that Into Your Title

By Communications

See this?

It’s what LinkedIn calls my “Professional Headline.”

A professional headline is not your title.

Let me repeat: A professional headline should not be your title.

If, in this space, you’ve proudly put President, Vice President, Manager, Associate or what-have-you, then you’re missing an opportunity. In this space, rather than inserting the general, commonplace label your company has given you, put in key words that describe what it is you do. This helps others in your field, or those looking for someone just like you to find you.

Let’s face it, there are an awful lot of Vice Presidents out there, aren’t there, but there’s only one of you, right?

Today’s Social Media Assignment

My professional headline includes: “Social media strategy consultant, public relations professional, media trainer, public speaker, social media educator,” — list some phrases that describe what you do. If you need to, seek input from others at work. If you’re looking for a job or a new opportunity, think about including words that would help you be found in a search for someone fitting that description. Above all, take the time today to edit this part of your social profile and stop being lumped in with all the other people in the world who share your title, but nothing else.

Thank you to John Heaney who included me in the astute post, Avoiding the Top 5 LinkedIn Mistakes.

Connect with me on LinkedIn.