social media charlottesville

Nine Tenths of Crisis Communications is Stifling the Rumor Mill

By Communications, Crisis Communications

It seems the majority of the Charlottesville community is in violent agreement about the mishandling of the resignation of University of Virginia President Teresa Sullivan. I am continuing to focus on the communications gaffes; above all, the assumption that the Board of Visitors could “control” the message by releasing the news on a Sunday morning. As the lack of information perpetuates, now three days past the announcement, speculation abounds.

When releasing sensitive information to the public, it’s important to be clear, specific and as transparent as possible. The Board of Visitors’ failure to do this and satisfactorily provide the explanation of how the dismissal/resignation occurred and why has only served to fuel the collective imagination of the community. And boy do our imaginations run wild.

How much better it would have been, if the messages had been delivered in an organized, clear and cohesive manner. How much less damage control would University staff have to do, if clarity were employed, if planning of message delivery had been managed and a group effort was evident.

I’m not addressing here the obvious issue of the resignation not making a lot of sense . . . but rather the failure to appropriately communicate it to the world.

If you’re trying to avoid the extra work of putting out rumor fires, be up front with your information in the first place.

Tom Tom Founders Festival Social Media Panel Tonight!

By Social Media

Tonight I’ll be taking part in a panel discussion: it’s part of the Tom Tom Founders’ Festival . Tonight’s event is focused on “Place Based Innovation” and the panelists will be talking about social media. I’ll be joined by:

The event begins at 6:59pm and is at The Gleason building in downtown Charlottesville. I hope you can join the discussion or engage on Twitter with the hashtag #TTFF. Charlottesville Tomorrow will be on hand to create a podcast of the event.


Amy Eastlack joins the Jaggers Communications Team

By Communications, Jaggers Communications News

I am beyond thrilled to announce an addition to the Jaggers Communications family. You might know her from SuzySaid in Charlottesville or as a television star on C’ville Plugged

Amy Eastlack

Amy Eastlack

In, a segment that aired for more than a year on CBS-19, WCAV.

She’s Amy Eastlack, my good friend, a fantastic writer, a social media engagement specialist and the newest member of our team!

Amy has devoted her time to developing business and personal relationships in our community. Her background spans environmental health, health care, retail marketing and nonprofit work, making her experience a perfect fit for our business growth model. Her involvement locally has given her a broad network of contacts and numerous followers in the social space. Having her join the team just makes good sense! (Plus, it occurs to me just now that she’s the fourth team member with roots in the Midwest. We’re good old common sense, down to earth people at Jaggers Communications from a land where “all the women are strong, all the men are good looking, and all the children are above average,” as Garrison Keillor would say).

Amy will be providing support in client web monitoring, content development and plan management.

Please join me in welcoming Amy on board and say hello when you see her around Charlottesville!

The Culture of Social Media without the Platforms; Mind = Blown

By Communications, Public Relations, Social Media

It’s a very busy time for my business and yesterday included a marathon of meetings right in a row (six!). Right in the middle, we met with a prospective client.

Now, Jaggers Communications offers the full suite of communications services from public relations to brand positioning to social media strategy, but often client conversations begin with learning about social media (it is a specialty of our firm). One of the people we met with shared his complete lack of use and knowledge of social media. He’s not engaged in any way online and hasn’t had an interest in doing so personally, even though he understands it’s important for his business to begin to seriously look at digital communications and how they should be used.

Then, he went on about his business philosophy, about how he prefers to serve clients, to interact with partners, to collaborate and nurture a culture of transparency within his organization.

And then my brain exploded.

Everything he said is exactly the culture that social media has established and worked to grow. It’s precisely where bloggers hoped business would evolve when it became impossible to hide behind a curtain of complacency. But it wasn’t the culture online that drove this man’s business values; it’s how his company has done business since the 1970s, long before blogs, Facebook and Twitter.

It was so refreshing, and so very exciting for me to meet with someone who “got it” before the technical aspects were even brought into the discussion. In fact, the words we use to talk about the tactics of social media are almost irrelevant. They’re tools to get us to the goals we make. The framework and quality are there; the genuine stories and rich culture exist; we have the honor of helping the business share them online.

Sometimes my work makes me giddy.

Jaggers Communications Offers Twitter for Business Workshop

By Jaggers Communications News


For more information, contact:

Marijean Jaggers




WHAT: Public relations firm Jaggers Communications and nationally-recognized social media educator Marijean Jaggers offer a Twitter for Business lunch time session. The workshop offers information for businesses to help increase social networks, reach business communications goals and develop the right kind of relationships. This session will cover best practices, Twitter management tools and methods of measuring success.

 WHEN: Friday, Sept. 23, Noon to 1p.m. Fee: $49. Register online: http://twitterforbusinesscville.eventbrite.com/

 WHERE: OpenSpace, (next to ACAC downtown) 455 Second Street SE, Ste. 100, Charlottesville, VA 22902. Parking is available on Second Street or Garrett Street.

 WHO: This session is $49 to attend and is open to the public. Business owners, employees and marketers should attend.

 NOTE: Participants should bring a brown bag lunch. Drinks and dessert will be provided.



About Jaggers Communications

Jaggers Communications is a strategic communications firm that provides organizations in health care, education and science-based business with social media consulting, public relations support and reputation management strategy. The firm was founded in 2011 to serve businesses and nonprofits with a need for strategic communications with effective reach. www.jaggerscommunications.com