social media charlottesville

Social Media Assignment # 11: Find Your Top 5 Ambassadors on Klout

By Social Media

Stop and think for a minute: do you know who your best customers are? Do you know who the ambassadors are — the people who are most likely spreading positive word of mouth about you, your products and services?

You’ve been using Twitter for business for some time, and have established a following. If you’ve been engaging with the community, you have, no doubt, attracted people who support you and share what you tweet. Klout is a site that measures Twitter influence, but it has additional business benefit. It helps you identify who on Twitter is most influenced by your Twitter feed and to learn their potential for carrying that influence forward.

Let’s take the Charlottesville-Albemarle Airport Twitter feed as an example. @CHOAirport uses its feed to provide airport news updates, special deals and other information. The account is managed by the executive director of the airport, Barbara Hutchinson. In addition, posts to the airport’s Facebook page, managed by my firm and an airport employee, update the Twitter feed as well.

If we look at the top five people the @CHOAirport account influences, we see some strong relationships emerge.

I see myself at the top, and I should hope so, since the airport is a client! Second is Jeff Uphoff, an airport commission member, pilot and frequent flier. Jeff is someone who helps spread airport news regularly. The third is the local news weather team. The airport has a partnership with The Newsplex and hosts a weathercam that looks out over the runway.

Relay Foods shares CHO’s philosophy of  supporting local business. Allison Linney is a local business owner who flies frequently, always flies CHO, and enjoys spreading the word on behalf of other Charlottesville businesses.

At a glance, you can see the Klout scores of each of these ambassadors. When the airport shares valuable information via Twitter, these people often retweet that information to their followers. The sharing and number of people reached grows exponentially. It’s fast, effective and measurable.

Do you know who the ambassadors for your business are right now? Has it changed, or could it change? What are you doing to reward and reciprocate with those who participate in your community?

BlogVille: a Full Day of Social Media Goodness

By Social Media

I have been to several blogging conferences and many industry conferences with elements of social media included. The first blogging conference I ever attended was BlogOrlando in 2007 and before that, there were more informal blogger gatherings I attended in St. Louis. Since then, I’ve added BlogHer on the national list and Show Me the Blog St. Louis for a smaller, regional meetup.

Yesterday, I attended and spoke at Central Virginia’s first social media and blogging conference, BlogVille.

I have to say — I was pretty impressed. The content was great — excellent speakers with topics that covered specific social media areas and philosophical concepts (like time management) that so many bloggers desire. For me, the experience was especially gratifying because so many people I know or who I admire were there and engaged in the day’s events. It was also enjoyable to be at a blogger conference that was a manageable size (one of my complaints about BlogHer in recent years is the behemoth crowd it has become — at 800+ it’s a mob and more than a little overwhelming).

I couldn’t attend all of the sessions, as there is only one of me, but I particularly enjoyed meeting (at last) Billy Hunt and learning from his presentation (which is a blog and available to you, as well).  I was inspired by Denise Stewart who has to be one of the most entertaining speakers I’ve ever heard. As ever, Christine Hohlbaum (who I love, love, love), the author of the Power of Slow helped us learn how to become blogging rock stars with staying power. (I have written about Christine and the Power of Slow before.)

Great connections were made and everyone left inspired and encouraged. This was the first year for BlogVille and I anticipate a fantastic second year — and beyond.

The Wendy Edwards Show Podcast and my Promise to Sing

By Social Media

This week I was a guest of the Wendy Edwards show, part of the Charlottesville Podcasting Network. I spoke with Wendy about branding, social media and marketing for small businesses.

Give it a listen!

Also, Wendy managed to get me to confess to a 1976 performance of a Shirley Temple song (listen to the podcast to find out what song!) — and I’ve foolishly promised to repeat that song in an encore performance on YouTube if my business’ Facebook Page reaches 500 fans by March 31, 2011.

How about it? Will you make me sing?

Digital Communications Plan Development Workshop

By Jaggers Communications News


For more information, contact:

Marijean Jaggers


Digital Communications Plan Development Workshop

WHAT: A hands-on workshop for marketing directors and business owners. Participants will be guided through the process of developing a strategic communications plan for their business, integrating social media tools and tactics to help reach and surpass business goals. This workshop covers the creation of a plan infrastructure and the use of online tools to keep tasks efficient. Learn how to set measurable goals for social media and connect engagement to business success.

WHEN: Thursday, January 13, 2011, 9:00a.m. to noon. Fee: $200/participant.

Register online: http://jaggersplandevelopment.eventbrite.com/

WHERE: OpenSpace in The Conference Studio, 455 Second Street SE, Suite 100, Charlottesville, VA 22902, phone: 434.566.0880, http://getopenspace.com/


About Jaggers Communications

Jaggers Communications is a strategic communications firm that provides organizations in the health care, education, manufacturing, travel and tourism industries with social media consulting, public relations support and reputation management strategy. The firm was founded in 2011 to serve businesses and nonprofits with a need for cost-effective, strategic communications with effective reach. www.jaggerscommunications.com