what to do on linkedin

Don’t Wait Till You’re Job Hunting to Engage on LinkedIn

By Communications

I have a new client (let us all take a moment for the celebratory happy dance). Part of what I will do for this client and for any client I work with is to help manage the client’s online reputation.

What does that mean? I am doing an audit of the client’s online presence and providing recommendations for updates to key elements, such as the client’s LinkedIn profile and bios. In addition, I identify opportunities to enhance that reputation. Is there an opportunity for blogging or contributing articles to key industry publications? Are there speaking opportunities? Could there be recommendations available from colleagues or customers? This is all part of giving the client an intentional path to follow in the effort to reach their personal and professional goals.

We were talking specifically about LinkedIn yesterday. I often hear that people don’t think of LinkedIn until they’re job hunting. Whole books have been written on the importance of a social network when you’re looking to make a career move.

I, however, encourage clients (and everyone, in fact) not to wait till you’re desperately seeking a new position. The time to expand your social network, manage how you appear online and take steps toward realizing your best professional self is now. Today.

What will you do today on your intentional path?

The 6 Most Annoying Mistakes Made in Social Media

By Social Media

This is a list of six mistakes I find people and businesses making social media on a regular basis. I’ll bet you have more, so let’s keep this list going as a cautionary document for those new to engagement online.

  1. The blog that died. In 2009 the New York Times estimated that 95 percent of blogs have been abandoned. That’s sad, especially because businesses that are blogging or individuals who blog as a way to increase business are probably still churning out content in the form of advertising, marketing materials or news releases. A blog that hasn’t been updated in months is a death knell for a company.
  2. The Twitter account with no biographical information. You’re who? You do what? Even worse are the accounts with no image. Let us see your face!
  3. The blog that doesn’t allow comments. In my opinion, if it’s not a two-way conversation, it is not a blog.
  4. The automated follow, reply or repost. See Automation Sucks.
  5. The rolling tumbleweed, the sound of crickets; that is, the lack of response when someone is contacted via Twitter, Facebook, online form or e-mail. Be responsive.
  6. The unattended LinkedIn profile. Business people have a responsibility to be aware what they look like online. Completing a LinkedIn profile has to be one of the easiest steps in social networking. It’s important, because it’s searchable and represents you as a business person online. Get it up-to-date today.

Your turn! What social media/networking mistakes are like nails on a chalkboard for you?

Five Things to Do on LinkedIn Before You Leave the Office Today

By Communications

MJ Linkedin
You have an hour or so till the end of your day. There are several projects you could start . . . but why not use the hour and devote it to something you’ve been meaning to get a handle on for years: Your LinkedIn network.

Here are five really worthwhile actions you can take right now, today, before you leave the office.

  1. Upload your email addresses from Outlook or by exporting your contacts and importing them to LinkedIn for a quick, simple way to find out who in your network is already using LinkedIn.
  2. Take a self-portrait or have someone else take a photo of you and post it to your profile. It doesn’t need to be a fancy headshot but the image there should be you, your face should be visible and recognizable and recent (no fair posting that gorgeous photo from your early 20s.)
  3. Edit the title field in your profile to include keywords that represent what it is you do — Vice President or Manager doesn’t really tell me that you’re a logistics expert, or a manufacturing specialist. What else do you do? Are you a trainer, a speaker or maybe even a blogger? Get it in there!
  4. Recommend someone you’ve worked with. It doesn’t have to be long, or gushing — just do it. Share how pleased you were with the work and in doing so, make someone’s day.
  5. Ask someone else for a recommendation. Have you just finished a project or provided a good lead or referral to a contact? It’s time to ask for their endorsement.

Start chipping away at tasks like these and soon, you will be reaping the value of a robust LinkedIn presence.