Woman’s Day

WTF? Friday: Fictional Characters and their Blogs

By Media

Squarely in the WTF? category comes this bit: Woman’s Day magazine has hired the character Melanie Moretti, from the TV show Hot in Cleveland, played by Valerie Bertinelli, to author a column in the magazine.

Did you get that? The column is written by a fictional character. From television. And then printed in a magazine.


The column, which looks like a blog to me, appears on the Woman’s Day website.

Photo credit: TV Land

The stunt (which, come ON! It totally is!) has been referred to as a “partnership” and a “crossover promotion,” as the column is the character’s actual job on the show, and is referred to during episodes.

Got that?

I personally think this practice of fictional characters writing columns, features or blogs is hokey as all get out. I don’t like it — at all.

Is it fiction?

Is it a column?

What the heck is it?

And who really writes it? Bertinelli? Her writers? I’m so confused.

What do you think?


My Love for Charlottesville Reaches 4 Million Readers

By Communications, Jaggers Communications News, Media, Public Relations, Social Media

In September’s issue of Woman’s Day magazine (2011) you’re going to see a familiar face. In the feature, A Woman’s Day . . .  in Charlottesville, Virginia I contributed some of my favorite things to do and places to go in this beloved city I call home.

In a town like this, a feature in a major national women’s magazine is news . . . so last night I was on the local affiliates of both CBS and NBC, talking about the experience and how I chose what to share with the magazine’s readers, in case they plan on visiting.

I love the flow of this process: I blogged about 32 small things we like about Charlottesville –> that attracted a reporter to my blog when she was looking for a “woman in Charlottesville.” She said, while Googling, “I just kept running into you.” –> Interview completed, article developed, family portrait taken by local photographer Chris Scott (thank you, again Chris!) –> Article appears –> television coverage on two stations –> I’m blogging about the experience. Full circle!


Here’s the TV news clip from CBS-19: