Thoughts on Rewarding Fans

A couple of weeks ago I felt like sending someone flowers. More specifically, I wanted to reach out and surprise one of my Twitter followers by making their day a bit brighter in a

memorable way.

I tweeted that I was going to send a follower flowers and had a couple of people jokingly say they wouldn’t mind being recipients, so I picked one and ordered a bouquet.

I was kind of excited, waiting for the day that the flowers would arrive; looking forward to seeing a tweet or a Facebook update noting the surprise.

I like surprising people in gentle ways, mostly with pie, but this time, flowers just seemed like the right way to go.

It has gotten me thinking a lot about how we reward fans; how our clients recognize the relationships with the most loyal, the most ardent supporters of their businesses.

So this week my challenge to my clients and to you, business people following this blog, is to think of a way to make the day of someone who believes in you and in your business. Let me know how you’re going to do it — and I promise, giving is just as fun as receiving.