Public Relations

2021 in Review: From a Beer Brewed to Pair with Duke’s Mayo to Leadership Changes

As we begin the eleventh year of business for Jaggers Communications, I can't help but reflect on our most recent…

3 years ago

Should We Re-brand Our Business Named for a Confederate General, Using a Racist Stereotype, or Honoring a Person who Enslaved Others?

                Yes.   Longer answer: I'm going to dispense with the "what took…

4 years ago

How to Work with a PR Firm During the Pandemic

Business has changed for just about everyone, including the team at Jaggers Communications. You may be wondering what a PR…

5 years ago

Why is it so Hard to Define Public Relations?

PR people themselves have a tough time defining their own industry for ages. There are blurry boundaries between PR, marketing,…

5 years ago

Five Elements that Make a Reputation

It's not often I'm on the other end of the work that I do, playing the role of community member…

6 years ago

United’s PR Opportunity

Some people like to play fantasy baseball. I play fantasy public relations. By now, you've heard about the doctor who…

8 years ago

The Importance of Asking for What you Want

In 2010, after working remotely from Virginia for a firm in St. Louis for five years, I decided I just…

8 years ago

CrowdJustice Platform Launches in the US with Legal Aid Justice Center Case

Our work in public relations and social media strategy sometimes intersects with fundraising efforts, as it did this week when…

8 years ago

Is it News? Check Your Pitch Against the 8 News Values

Seasoned PR people and journalists know what makes something news, and what doesn't. We all hate to see any kind…

8 years ago

Piedmont Housing Alliance and the Redevelopment of Friendship Court

  Our client, Piedmont Housing Alliance faces many challenges. Their mission is to help provide access to affordable housing to…

8 years ago