Borrowing an idea from my friend Jay Baer in his great post, Content Lessons Learned From 25 Popular Blog Posts, and because this blog has not lived as long as Jay’s, I’m reviewing the five most popular posts from Change the Conversation, below:
- Twitter: Why We Care What You Had for Breakfast Sometimes, when I’m incensed annoyed about something, I do my best writing. I guess you think so too because this post (with run-on sentences!) is a favorite so far. I think those of us who are active Twitter users “got” Twitter long before others and so have had to suffer the ridicule of others who don’t understand its power. It’s not about breakfast, people.
- Time vs. Newsweek and the Demise of the English Language called out a mistake and one of my pet peeves (peek, peak pique). Extra fun bonus: read the comments!
- How NOT to use LinkedIn: Three D’oh!s from a Real Life Example was another super popular post, probably because so many people in my network had experienced the same poorly-executed outreach. The result of this post has been an ongoing case study of what not to do and helped with instruction to others on the proper way to use LinkedIn and conduct oneself when engaging in social networking. (Incidentally, there was a follow-up conversation which took place and included a threat that I might not ever want to meet someone’s spouse in a dark alley. REALLY?)
- I watched a social media/reputation management nightmare unfolding in the local blogosphere and had several people direct me to it, suggesting it would make for excellent fodder for this blog. How could I resist that? As always, I try to be helpful here and redirect toward more productive use of social media and did so in Five Steps BHG Real Estate III Should Take Right Now. And you know what? I made a new friend from that one.
- Five Ways to Avoid a Social Media Spanking is another heavy-hitter and one of my personal favorites. It’s one of those posts I consider required reading for anyone representing their company on the internet. Share it with your employees and colleagues today!
Content lessons:
Like Jay, I’ve learned that numbers in headlines, or posts that include a numbered list seem to rank among the most popular. I will try to do more of these.
Twitter is a hot blog topic. People interested in learning about social media are still trying to get their arms around Twitter and posts that focus on that platform tend to do quite well.
You all seem to like it a lot when I get fired up about something or go after someone not following the “rules.” It’s good for me to channel my frustration into writing instead of oh, a pan of brownies, so when I’m annoyed I’ll stick more closely to the keyboard than the kitchen.
Do you have any favorites not listed above?
It still makes companies nervous to allow employees to use social media — at all — but particularly on behalf of the company. What helps, and is often the first stage to get through before a company is ready to engage on the social web, is for the company to draft and adopt a social media policy.
Personally, I don’t believe in social media policies – I think you can have employee codes of conduct in general and address specifically what your expectations are for employee conduct online as well as off, but I don’t believe a company should or can successfully dictate what an employee does online or even fully monitor the employee’s online activity (unless that’s how you want to spend all your time.) Read Five Reasons Why Your Company Doesn’t Need a Social Media Policy if that’s where you’re leaning — if not, read on!
Nevertheless, many industries, fields, practices, firms, companies, organizations, etc. require the social web and its staff members’ use of it addressed and I am here to help.
Five Elements of a Successful Social Media Policy
- Be clear about your expectations. If you want employees to use specific platforms on behalf of the company, tell them what they are and how those tools should be used.
- Provide social media training. Most employees will use social media for personal use and they will do so on company time. Knowing that, decide how you can turn that personal time into a benefit for your organization, and provide tips to allow employees to have social media success on your behalf.
- Post the “DON’T” list where every employee has access to it, can refer to it and acknowledge receipt. This is the list of items the staff must not disclose about the company. Everyone is entitled to some privacy; make sure the employees understand what the company holds sacred.
- Write it in language that adapts. As soon as you do a final edit on your social media policy a new platform will be released (FourSquare and Twitter did not exist when I was writing the first policies for clients). Don’t make the policy so specific to platforms or tools that it’s outdated the minute it is published. Remember that this policy is about conduct in communications — on and offline — and write it that way.
- State the consequences of bad behavior. If you’re serious about it, you’re going to have to follow through. I recommend a structure not unlike an attendance policy with a “three strikes and you’re out” clause.